Transactions

CM&A supports multilingual digital marketing business Webcertain in their acquisition by Transperfect

By August 25, 2021No Comments

26 August 2021

Consulting M and A has supported multilingual digital marketing business Webcertain in their sale to TransPerfect, the world’s largest provider of language and technology solutions for global business.

Andy Atkins-Krueger  who founded the business in 2003 said: “I had known Bruce for a number of years and his team at Consulting M&A was the obvious choice to take us through this process.  Working with Bruce and Cian was a pleasure – they helped to make the whole process run smoothly and brought wide experience of M&A to the table that we were lacking.  They guided and supported us through Due Diligence which would otherwise have been daunting.  And at important moments they added wisdom and diplomacy which for sure led to a much more successful outcome than would otherwise have been the case.  Can’t recommend them enough.”

Based in York, England, Webcertain has grown to over 100 employees in its York and Barcelona offices. The agency provides international digital marketing services, covering SEO, SEM, social media, and content services primarily focused on the B2B sector. Clients include leading technology companies such as Akamai, global manufacturers like Fellowes, and travel industry leaders such as NH Hotels.

Webcertain will complement TransPerfect’s TPT Digital division, joining together two leading digital agencies who share a common focus on targeted campaigns that go beyond language translation.

In addition to its capabilities as an agency, Webcertain is known for its community building within the digital marketing world. Its International Search Summit series is a premier program for digital marketers that comprises four events annually across Europe and the US.

Atkins-Krueger remarked, “There is a clear and growing opportunity to deliver innovative global digital marketing solutions to support international brands. In TransPerfect, we see a company whose commitment to technology and all things digital, combined with their leadership position in localisation, creates a unique opportunity for our company to flourish. Joining TransPerfect is an exciting move for us and we anticipate that this will accelerate growth and market opportunities for the Webcertain team.”

TransPerfect President and CEO Phil Shawe stated, “Over the years, we have had the privilege to partner with Webcertain and have continually been impressed with the success they have driven for our joint customers. We are thrilled to welcome them now as the newest member of the TransPerfect family of companies.”

Talking about the deal, Bruce Ramsay, Managing Partner of Consulting M&A said “By investing in the IP of the operating system to run a very efficient operation, and organising the team to best support their clients, WebCertain created a business that was highly effective and sought after by multiple acquirers.”