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CM&A support learning and development agency Interactive Workshops in their sale to Cegos

Nov 2024

CM&A completed another pre-budget transaction in supporting Jonna Sercombe and his team at the award-winning Interactive Workshops in their sale to French company Cegos.

Commenting on the support given by CM&A, Jonna said  “Bruce and Ed at Consulting M&A were absolutely fundamental to getting this extremely exciting acquisition to happen in the best possible way for all parties. They are brilliant”.

This acquisition consolidates the positioning and activities of Cegos in the United Kingdom, where its teams have been supporting organisations in their transformations for several decades through skills development. Interactive Workshops, which brings together a team of 30 talented people based in London and New York, designs and delivers learning solutions in the areas of leadership development, sales, team building and personal development. The company enjoys a strong client portfolio and supports renowned international companies in their Learning & Development programmes. Cegos UK and Interactive Workshops will merge and Jonna Sercombe, Founder and CEO of Interactive Workshops, will take the helm of the new organisation.

Emanuele Castellani, member of the Board, Cegos Group, explains:

“Our strategy is ambitious because we know that we operate in a growing market: all over the world, skills development is seen as a major lever to respond to current and future challenges. Our development strategy is therefore structured around 3 priorities: accelerating our organic growth, continuing our external growth dynamic and carrying out our mission in an ever more sustainable and responsible manner.

The acquisition of Interactive Workshops is part of our logic of external growth and strengthens our positions in the United Kingdom, a growing market where we have been present for several decades. By bringing together the teams and know-how of Cegos and Interactive Workshops, we wish to capture the full potential of the British market: it is a market which has leading companies in many sectors, is often a pioneer in terms of training and is absolutely key for all our international customers. The presence of Interactive Workshops in New York is also an asset since Cegos has worked for a long time and very regularly in the United States for its clients. I have every confidence in Jonna Sercombe and all the teams to lead this new stage with enthusiasm and success.”

Jonna Sercombe, Interactive Workshops CEO and Founder, said:

“It has always been a dream to take our offering global. This merger with the Cegos Group increases our joint global possibilities. It allows Cegos to assert its position in the United Kingdom and the United States and it allows us to access the international network of experts, partners and customers of the Cegos group. Our teams are united around common values, and our offers are extremely complementary. I’m very excited to be part of a best-in-class organisation that is committed to outstanding learning and growth”.

If you wish to discuss in confidence how your business could be of interest to buyers, please get in touch by phoning +44 (0) 7860 442 715 or by emailing bruce.ramsay@consultingmanda.com